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4 Cold Calling Tips for Better Conversations, A Sales Tips Video

3 min read
Updated Jan. 30, 2023
Published Mar. 2, 2016

In today’s SaaS-level of cold calling, Sales Development Reps need to become sales call machines in order to hit their monthly quota. And with the modern sales development technology available, increasing your number of positive conversations without sacrificing quality is now possible.

The key here is finding a well-oiled sales dialer, a successful email tracking tool, and an integrated CRM process to increase your number of positive conversations, without having to increase caller volume, time spent getting down to inbox zero, or clicks in CRM.

SDRs have enough on their plate trying to achieve their numbers — so our goal is to give them the best environment to focus on what they’re here to do: build sales relationships.

Salesloft SDR up-and-comer Jordan Arogeti is here to share her 4 tips to supercharge your cold calling process. Watch the video below to learn more about how she uses modern technology to her advantage in order to spend more of her time on revenue-building activity.

Video Transcription:

Hey, Rainmakers! Jordan Arogeti here from Salesloft.

I’m an outbound SDR here, and today, we’re going to talk about 4 ways to supercharge your cold calling.

As SDRs, we’re often given a recommended amount of calls to make per day, and that’s so you can actually yield the amount of conversations, and ultimately conversions, that you’re looking for to be successful.

The first tip I have is to strike when the iron’s hot. One of the features of our platform is the ability to track emails. This can be an invaluable feature for you as you want to track activity. You want to be able to see if a prospect is viewing or clicking your email, and give them a call within 15-20 minutes.

The second tip I have is to make sure that all of your activity is being logged within your CRM. SalesForce put out a study to say that 20% of an average sales rep’s time is spent doing sales admin within their CRM. That’s 20% of your time that you can be focused on phone, emails, or revenue-producing activity, an invaluable time for an SDR to hit their quota that they’re looking for month in and month out.

The third tip I have is be accountable and set workflows. Whether you’re focused on
email and phone call campaigns or just phone call campaigns, it’s important to have that road map and those bumper guards. Not only is this going to show pleasant persistence to your prospect, it’s also going to keep you accountable to a set process, so you know what’s working and what’s not.

My favorite feature and my fourth tip of the day is local dial. Local dial helps connect rates 40%. This is the ability to match the area code of the person you’re calling. But remember, when you’re calling your friends out in the West Coast, you’re not on their time zones, so make sure they have their cup of coffee before you give them a call. I promise you’ll have a better conversation that way.

That’s your 4 tips for supercharging your cold calling. As always, if we can be of any help to you here at Salesloft, you know how to reach us!

Want more advice about voicemails and sales calls? Download our eBook on the 8 Steps To Supercharge Your Cold Calling.

Jordan’s Tips on How to Supercharge Your Cold Calling:



For a more comprehensive look at how to be a killer SDR, download our Top Secret Sales Development Playbook and start crushing your sales development goals today.