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A Guide to Rainmaker 2016: Stroll Through the Sales Development Cloud

6 min read
March 3, 2016

We can barely contain our excitement for Rainmaker 2016. We’re looking forward to welcoming you — our Rainmaker attendees — and introducing you to the best way to integrate your sales development tools: The Sales Development Cloud.

It’s down to a single-digit countdown, and if you’re anything like us, you’re saying to yourself, “how is it March already?” Spring sure has sprung on us all, so to ensure that your planning is seamless, we’ve created a quick guide to Rainmaker — just for you!

From planning your itinerary, navigating the agenda, to even deciding where to eat after hours — we’ve got you covered. We want to ensure that your experience will be one that that elevates your career and drives industry innovation — without the stress. Let’s dive in!

Pick Your Session Track In Advance

We’ve been hammering the agenda details and prepping breakout sessions with the speakers. These sessions are shaping up to be real power-packed discussions, and with each presentation rolling in, we’re getting more and more excited to nab a front row seat.

To make your experience more targeted for what you hope to get out of these sessions, we’ve divided the sessions into three content tracks:

  • Ideas & Experiences: A technology-driven track devoted to the new new in apps, products, and modern Sales Development Cloud features to revenue-producing activity.
  • Bold Talks: A track for thought leaders in the sales development community to share big ideas, disruptive tips, and innovative theories on the evolving sales organization.
  • Salesloft University – Live: The go-to track for sales development professionals who want to hone their skills and improve their process through the Salesloft platform.

Based on you and your team’s educational expectations for the event, you choose which track best fits your needs. Mix and match or choose one, and then attend the sessions together or divide and conquer. Check out the fully-fleshed agenda and plan your sessions now.

PRO-TIP: Get ready for Salesloft University, the new learning world devoted to teaching Salesloft users how to best leverage the Salesloft platform through strategy-focused advanced courses. Stay tuned for more to come from Salesloft University.

Get Your Account Based Sales Development Fix

Let Salesloft help you on the road to Account Based Sales Development (ABSD). We define ABSD as “a sales development approach in which prospective customer accounts are treated as markets of one, reached through hyper-personalized, targeted campaigns.”

We’ll have deep-dive talks around ABSD, including chats with Mulesoft’s Steven Broudy, TOPO’s Kristina McMillian, and the Funnelholic himself, TOPO’s Craig Rosenberg. Don’t miss these pros as they discuss How To Not F Up ABSD in a breakout session and a keynote on Account Based Everything.

PRO-TIP: Can’t get enough? Sign up now for the Account Based Sales Development Workshop that Salesloft is hosting with Jacco van der Kooij and Ralph Barsi next Wednesday afternoon. We’re limiting this ABSD intensive workshop to just 20 attendees who hold a Rainmaker Ticket and want to purchase the workshop as an add-on.

Stroll Through The Sales Development Cloud

The top of the funnel sales industry is blossoming, with a flurry of tools and technology available to modern sales development professionals. Based on customer feedback and demand, Salesloft has invited critical technology providers to join to integrate and expand the functionality and value generation of the Salesloft sales development platform.

Many of these technology providers will be hosting booths up and down the walls of the Westin, so take the time to stroll through the Sales Development Cloud and check them out. Here are just a few of the initial participants you can plan to meet:

  • DiscoverOrg
  • Crystal
  • Owler
  • InsideView
  • Datanyze
  • RingLead
  • Sigstr
  • ExecVision

PRO-TIP: Check out our press release on the rise of the Sales Development Cloud to learn more about these technology providers, and get ready for the biggest announcement in sales development since the early days of the front-line selling machine.

Take a Break in the Cloud Lounge

These days will be jam-packed with all things sales development knowledge. Need a break from the breakouts? Grab a coffee, relax with some games, recharge, and even answer some of those pesky out-of-office emails.

The lounge will be stacked with foosball tables, life-size jenga blocks, technology charging stations, human charging stations (i.e. coffee carts), and anything else you may need to relax and get back in the session rooms at your best.

PRO-TIP: Keep an eye out for the ones in the blue shirts — those are Salesloft Cloud Crew members, ready and waiting to help you have the best Rainmaker experience possible.

Plan Your Off-Duty Itinerary

If you’re traveling from outside of the ATL (especially for the first time) you may need a little help getting the lay of the land. The conference will be held at the Westin hotel, right in the heart of the Buckhead community.

We’ve got plenty of after-hour events planned for our attendees, including a welcome reception, breakfasts, lunches, happy hour, and an official after-party Tuesday night.

But for all of those off-duty hours, enjoy some true southern hospitality from some of Buckhead’s most popular hot-spots. From chicken ‘n waffles and grits ‘n gravy, to good ‘ol smooth bourbon, these local favorites top our list for your stay:

  • ​​​​​St. Cecilia
  • Southern Art and Bourbon Bar
  • Bistro Niko
  • Umi
  • Hal’s Steakhouse
  • Farm Burger
  • Cook Hall

PRO-TIP: Don’t be thrown off by the 65+ streets in Atlanta named Peachtree — let Lyft navigate your expedition and receive $5.00 off your ride when you use code SDR5.

This event is going to be the greatest sales development event the Southeast has ever seen. We are just days away from greeting you in the Empire City of the South.

One last pro-tip for all of you attendees: avoid lines on Tuesday morning by attending the Welcome Reception on Monday evening for a soft-opening registration and get your badges early! Anything we can do to make your Rainmaker 2016 experience one for the books!

Rainmaker 2019