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Calculate Your Organization’s Sales Technology Adoption Gap

2 min read
Updated Oct. 18, 2022
Published Aug. 15, 2022

So, what does the technology adoption gap have to do with your organization’s revenue? And what is the technology adoption gap?

We’re glad you asked.

The technology adoption gap provides a directional understanding of how increased utilization of sales technology can impact seller performance. Typically sellers with the highest adoption of sales technology are also the team’s top performers. By identifying the adoption gap, you can motivate non-adopters by showing the potential increase in their performance just by using the sales technology.

Use this Assessment to Calculate Your Organization’s Technology Adoption Gap

Before you start, you may need to determine your organization’s definition of adoption. Spoiler alert: adoption is not the percentage of users who have logged into the system.

Calculate the technology adoption gap

Download here

Ideas to Increase Technology Adoption

Getting teams to adopt technology is a common challenge. In the sales field, by increasing adoption you can increase seller performance and organizational revenue.  But, how do you do it? This handy guide is packed with tips to close your adoption gap.

Here are a few tips to get you started:

  • Build adoption by showcasing the behaviors of your top adopters. Share anecdotes and document their successes in a “win library.”
  • Consistently check your integrations to make sure they are working and add new ones as your technology provider releases them.
  • Get your frontline sales managers on board. They are the most important people driving behavior change because they can enforce seller accountability.

It’s important to remember that adoption is an ongoing process. You’ll need to keep talking about it, offering training, and helping to change behavior. That will help keep your technology adoption gap as small as possible.

Get started now by downloading How to Increase Adoption of Sales Technology.