How to Setup, Manage, and Own Google Alerts

Google Alerts is a powerful, free tool for any savvy sales rep or business developer to use in order to receive free sales intelligence. Being more informed on your customers and prospects is the SalesLoft way and we want to make it easy for you to setup, manage, and own Google Alerts.

Google Alerts gives you a daily, weekly, or real-time email of anything that’s posted on the public internet about the topic you care about.

Below is a step-by-step guide:

Setting Up Your Google Alerts Account

Setting up your Google Alerts Account is simple and takes less than 5 minutes. In the examples below, we’ll focus on the keywords “SalesLoft” and “sales intelligence.”

Step 1. Go to Google Alerts (

Step 2. Decide which keyword(s) you want to focus on. Keyword selection is the most important decision you’ll make when setting up your Google Alerts.

Key Questions to Ask:

  • What companies do I care about knowing real-time, daily, and weekly information on?
  • In my particular industry, what are significant keywords that revolve around my industry?
  • What are my customers typing into Google that I care about?

SalesLoft Example: we want to monitor the following keywords to start out: “SalesLoft” and “sales intelligence.”

Step 3: Set Result type to your choosing. If it’s just a company or search term where you want only news or blogs, then select those as “Result type.” In the example below, I want to get “Everything” on SalesLoft so, as shown in the example below, I decide with “Everything.” 

Google Alerts 101 | How to Setup, Manage and Own Google Alerts

Step 4: Set the frequency to your Google Alerts. If you’re an informed consumer extraordinaire, then you’ll want to receive information As-it-happens, vs. Once a day or Once a week. 

Google Alerts 101 | How to Setup, Manage and Own Google Alerts

Step 5: How much information do you want to receive? Google Alerts has two settings: Only the best results or Everything. Only the best results yield a higher filter for keywords so you’ll literally receive search queries that much your keyword or Everything is a little bit more liberal when it comes to search terms. Google provides a preview of what to expect. Below are two examples of the keyword “sales intelligence” and the Google Alerts results you’d expect to find in an email.

Only the best results for the search term “sales intelligence” pictured below:

Google Alerts 101 | How to Setup, Manage and Own Google Alerts

Everything for the search term “sales intelligence” pictured below: Notice the search terms are not as good of a match as the Only the best results. There are a lot more results in everything (16) vs. Only the best results (4) (notice the difference in the size of the scrollbars on the right).

Google Alerts 101 | How to Setup, Manage and Own Google Alerts

Manage Your Google Alerts Account

Step 1: Now comes an important decision. Where are the Google Alert sent? There are two options 1) send it to your corporate or personal (none Google) address. If you do this, you’re done. You’ll begin receiving emails with your Google Alerts depending on the frequency that’s been set.


Create a Google Account. This option is recommended because you have greater flexibility in managing your account. When you sign up for Google, you export alerts and edit account settings much easier than without one. See image belowGoogle Alerts 101 | How to Setup, Manage and Own Google Alerts

Google Alerts: Conclusion

Setting up and managing Google Alerts is simple, quick, and easy. The hard part is matching the settings to your consumption comfort. You’ll know if you’re receiving too much information or not enough. The best way to own Google Alerts is through constant trial and error and refining your search query settings and frequency.

When you sign up for SalesLoft, you’ll automatically be able to set up customized keyword search terms on the people and companies you care about. It’s like setting up hundreds, maybe thousands, of Google Alerts for the people you want to keep in touch with!

Want to take it further?  Check out our LinkedIn integration.  It provides you with real-time insights on the companies you’re engaged with and uncovers common bonds to help you more authentically engage with prospects.

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