If you prospect for your own outbound leads, this will help you double them. It’s super simple, but a lot of sales reps don’t do it.
Here’s how it works:
Let’s say your selling technology and you drum up a solid lead with an company who provides “digital signage software”. Things are going well with this particular client but you want more leads. Here’s what you do.
Step # 1: Google search their keyword. In this case, ‘digital signage software’
Step # 2. Look at the other companies who come up in the search
One search that generated from “Scala Software” became 10 leads.
Step # 3. Call & email them. Use industry specific knowledge you gained with the first prospect to show them you understand their business.
Super simple and super helpful.
Can this help double your “self sourced” outbound leads?