.svg%3Fauto%3Dwebp&w=3840&q=75){kind=icon}
.svg%3Fauto%3Dwebp&w=3840&q=75){kind=icon}
.svg%3Fauto%3Dwebp&w=3840&q=75){kind=icon}
.svg%3Fauto%3Dwebp&w=3840&q=75){kind=icon}
Bridging the Gap Between Marketing and Sales: How Salesloft + Influ2 Unleashes the Power of Engagement Intent
Published:
Unlike traditional sales funnels of the past, customers today seamlessly shift between marketing and sales touchpoints, making the process more fluid and personalized than ever before. While this flexibility offers boundless opportunities for tailored experiences, it can also create a disconnect between marketing and sales teams. For sellers, ensuring a responsive, personalized experience is key to accelerating deals and closing faster.
In today’s buyer journey, relying on marketing to manually adjust campaigns for each account isn't feasible given the speed and pressure of current market demands.
With Salesloft + Influ2, you can advertise to people directly from your sales cadences as an additional engagement channel when prospecting. Better yet, the ads will produce invaluable ad performance insights. No more needles in a haystack - with content-level intent, you know exactly how to make the most productive use of your time. With Salesloft and Influ2, revenue teams generate higher quality pipeline, drive predictability, and improve buyer engagement.
Unlock More Pipeline
Influ2’s precise targeting and contact-level intent insights help reps double conversion rates, turning ads into a critical sales conversation channel. In fact, teams using Influ2 have increased prospecting conversion by up to 2x.
Influ2's integration to Salesloft Cadence is what kicks everything off. Just like emails from a cadence reach a prospect's inbox, ads will pop up in their social media feeds on a specified day. By including ads in your sales engagement efforts, you can expand your reach and track contact-level intent and prioritize the right buyers, at the right time, and with the right message.
Streamline Processes to Drive Predictability
Salesloft + Influ2 helps marketing and sales work as one go-to-market team within a unified funnel: speaking to the same people, aligning marketing content with sales context, and leveraging marketing signals to prioritize and personalize sales engagement.
According to Forrester, 57% of B2B customers expect personalized content when discovering a company’s products or service.
To meet this growing customer demand, contact-level ads become an effective way to bring marketing and sales together to deliver a personalized ad experience at scale.
Improve Buyer Engagement
Influ2 automatically passes a prospect’s ad engagement signals to Rhythm, so you can personalize every buyer engagement based on real-time web behavior. By tracking interactions, Influ2 enables highly personalized targeting efforts. This keeps the conversation going and builds trust over time, increasing the likelihood of conversion.
Salesloft + Influ2 bridges the gap between marketing and sales by delivering personalized, efficient, and transparent interactions that add value at every touchpoint, facilitating a seamless buying experience and improving customer satisfaction.
Here’s how:
In high-volume outbound cadences, include an Influ2 step on Day 1 so the buyers you are prospecting start seeing your company's ads from the start. Create a Play to enroll contacts in a more targeted, highly-personalized cadence whenever you receive a Rhythm signal that a contact engaged with an ad. This way, you are allocating your personal resources to the buyers who are most engaged.
Combine Influ2 with other ecosystem signals for even greater impact. For example, create a Play to enroll a contact in a highly targeted competitor cadence based on G2 signals, with Influ2 ads as part of step 1. Influ2 will automatically prompt reps to follow up on ad engagement when it matters most.
Connect Your Ecosystem to Drive Durable Revenue Growth
By adding Influ2 advertising to your cadences, you will not only have an additional engagement channel when prospecting - ad engagement signals from Salesloft + Influ2 will also enable you to convert high-intent prospects with Plays in Rhythm and advance your key GTM priorities that yield durable revenue growth.