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An Integrated Sales Dialer That Costs Less Than a Cup of Coffee

3 min read
Updated Aug. 24, 2020
Published Jan. 19, 2016

Just a few weeks ago, one of our Account Executives had a prospect ask a question about the price breakdown within the our platform’s integrated Sales Dialer.

“Since call minutes are broken down per rep, can you estimate how much we should expect to spend on the dialer, total?”

The question got us thinking about our own process and cost-efficiency. So we went back to our own books and looked at our team’s call stats from the last quarter. Here’s what we found:


On average, our reps spent about half an hour on the phone per day — an average of 152 minutes a week. With a combination of no-answers, voicemails, and actual conversations, this stat is considerably high for any sales development team.

But our biggest takeaway? The cost. For just over three dollars a week, our reps were able to spend more than a decent amount of time on the phone with prospects using the Sales Dialer.

So think of it this way… for just the cost of a cup of coffee, you can outfit your inside sales team with the ability to achieve high-velocity calling for an entire week.

Look, the game of sales is a grind. It’s has always been a numbers game, and in many cases a game of inches, minutes, and overtime. The more doors you knock on, calls you make, and emails you send, the greater the chance of success. New-school selling has taken advantage of technology to accelerate, optimize, and empower reps to do more, be more, and achieve more.

But why don’t I just use my desk phone/cell phone/filofax-pager-machine, you ask?

Simply put, those are all out of date. You might as well be training for a 10k with a walkman strapped in your fanny pack.

zack morris

In today’s SaaS-level of cold calling, sales development teams need a well-oiled, integrated sales dialer to increase call quantity, without sacrificing quality. And you can increase your number of conversations without having increasing caller volume by taking advantage of technology.

The Salesloft Sales Dialer, coupled with the sniper-like precision of our LocalDial Timezone feature gives users the advantage needed to beat the odds behind low answer rates and mass calling velocity.

Start taking advantage of technology to accelerate efficiency, maximize performance, and increase conversations. And don’t just take our word for it, sign up for a free trial below and I guarantee you’ll get more ROI than you did on that morning latte.