February 25, 2020 | 4 min. read

Inside Look: The Operations & Systems Track at REV2020

4 tracks. 50+ sessions. 100+ speakers. 2000 attendees.

REV2020, SalesLoft’s industry conference about where sales is going, is shaping up to be a truly transformational event. With so much great content planned this year, we want to dive into each of the educational tracks and highlight some not-to-be-missed gems from the lineup.

The Operations & Systems track brings data-driven frameworks and processes to support all revenue-generating teams. We’ll cover topics ranging from strategy, planning, and enablement to tools, systems, and processes.

Who Should Attend Operations & Systems sessions?

If “ops” is in your job title, then this track is for you: Revenue Ops, Sales Ops, Marketing Ops, Success Ops, or Business Ops. Attendees in Sales Enablement, Marketing, and IT buyers will also find value in this track.

4 Must-See Sessions

1) Doing it Right: Setting Up Systems for Success

Speaker: Pamela Lapeyrolerie, Digital Marketing Practice Leader at IBM

That shiny new software won’t implement itself. You already know that, though, so you made a plan. You completed a pilot, started the onboarding process, and received strong support and training. Executives were excited. Colleagues were ready to rock. But months after go-live, usage stats are lagging for this new investment. What happened? If your latest platform adoption is less than stellar, we have the tips to help you get it right.

2) Revving Your Revenue Engine With the Sales Technology Stack

Speaker: Steve Silver, VP Research Director at Forrester

With thousands of sales solutions on the market and innovation moving at warp speed, it’s difficult for Rev Ops professionals to make the right technology investments. But organizations that don’t adopt modern tech to fuel their sales and revenue engine will quickly fall behind. Sales leadership must carefully choose, deploy, and deliver value with technology across three core user groups: business development, account executive/account management, and sales management. In this session, you’ll gain insight into automating core business processes for sales. We’ll discuss how specific sales use cases map to technology solutions. You’ll leave with the latest knowledge to inform your buying process and enable better tool selection.

3) Sales Performance Mastery: Building Critical Selling Capabilities

Speaker: Ray Owais, Retail GTM Enablement Lead at Shopify

A sales performance consultant’s goal is to build an organization’s most critical selling capabilities. In this session, we’ll discuss how to drive enablement with a focus on achieving operational excellence by arming yourself with the right toolkit. You’ll earn your sales performance consultant badge and leave this session with an understanding of how performance data fuels the enablement prioritization and planning process; how frameworks, templates, and content result in faster execution; how to develop runway with your existing sales talent through skills matrix career development and coaching; and how to execute jointly-crafted enablement plans with sales partners.

4) Optimizing Revenue Operations for Success

Moderator: Franco Anzini, VP Revenue Operations at MalwareBytes

Allye O’Brien, Director of Sales Operations at Chief
Jeff Serlin, Head of Global Sales Operations at Intercom
Hanne Venables, Senior Director, Revenue Operations at Service Channel

Revenue Operations has moved from an up-and-coming concept to here-and-now necessity. As you work to position your revenue organizations for success, questions abound. Should you centralize or decentralize resources to maximize efficiency? Should you cast a wide net around all areas of the practice or focus on core sales and marketing functions? We’ll answer these questions and more. Come hear the latest thought leadership from industry veterans on how to optimize your Rev Ops program.

Are You Registered?

This preview is far from an exhaustive list for this event. REV2020 has so much more to offer with 10 sessions in each of the four tracks. Check out our agenda to see all of the sessions.

Want to learn more from our customers and industry leaders? Join us in San Francisco from March 9-11, 2020 for REV2020! Register now.

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