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Personalized Sales From Miles Away {Video}

4 min read
October 26, 2016

Personalized sales isn’t just about funny gifs and P.S. lines at the end of emails anymore. As personalized sales strategies are infiltrating inside sales processes, it’s getting harder and harder to get creative in finding new ways to connect with your prospects.

Sure, a rally cry from a mutual alma mater or a reference to a recent social post can be worthy of a smile or even a response — but as an Account Executive looking for a close, you need more than just a smile to get you across the finish line. It’s time to get creative, and more importantly, genuine with your personalized sales strategies.

Milena Flament, Salesloft Account Executive (and reigning Closer Champ!) is here on today’s episode of SDR TV’s Sales Tips to share some of the ways she takes personalized sales to the next level. From leveraging video to sending socks, Milena is 100% focused on her prospects, whether they become customers or not. Check out the video below to get the inside scoop on how you can be more creative, like Milena:

 

Transcript

Hey, guys, it’s Milena here at Salesloft, and today I wanted to talk to you about humanizing sales in a digital age. As inside sales professionals, we have few opportunities to meet our prospects and clients face to face, so today I wanted to talk to you about three tips that are going to help to build rapport when we’re thousands of miles away from our clients.

So, one thing that we found to be very successful here at Salesloft is creating personalized videos for our prospects and clients. The great thing about the videos is that they go way beyond putting a face to the name, you can do that with a mere LinkedIn picture. But what you cannot do with a picture is to express your personality, make that eye contact, and really cater a message to your buyer.

So, this is an example of a personalized video, and right now I would be introducing myself and letting you know that I’m thinking about you, that we’re not going to be just another vendor for you, but we’re going to be your partner. I don’t think anybody else is going to send you a personalized video like this one.

Another thing that we like to do here at Salesloft is send books to our prospects. This lets them know that we have their best interests at heart in terms of business. We want to be consultative about our sales, so even if they don’t move forward with us, at least they have some piece of literature that’s going to help their business get to the next level.

And, icing on the cake, we also send socks to our prospects. And these are what our socks look like. Make sure to follow us on Twitter, because sometimes we do free giveaways!

And the last tip that I want to share with you guys may sound very simple and very basic, but I really like to ask my prospects questions about themselves that are beyond their title and their company at this period in time. You can even ask them what did they do before they came to Salesloft. This opens up a whole new universe of topics that you can then leverage in your conversation to build rapport, or to draw from their experiences from before to bring more value to the conversation.

Thanks so much for watching, everybody, I hope that these tips help you bridge the gap between the virtual world and the physical world as you’re trying to crush quota. Also be sure to check out our brand new website. We’re posting new content on our blog every single day, and as always, Happy Lofting.

Want to learn more ways to personalize sales emails? Check out our free eBook below and start taking advantage of technology to accelerate efficiency, maximize performance, and increase conversations today!

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