Revolutionize Your Revenue Orchestration: ZoomInfo + Salesloft

The secret to hitting your goals this quarter? Smarter tools, not longer hours. This month, ZoomInfo launched its Salesloft Rhythm integration, connecting ZoomInfo Workflows to Salesloft Plays. By pairing ZoomInfo's B2B Intelligence with Salesloft's Revenue Orchestration platform, teams can target the right prospects and deliver personalized engagement that drives meaningful connections and accelerates revenue growth.

Common sales challenges no longer limit your potential  

Sales teams often face familiar hurdles: missed opportunities, overwhelming amounts of data, and inefficient workflows. These challenges make it hard to focus on what really matters—closing deals. Overcoming them requires better tools, streamlined processes, and insights that help teams prioritize and move faster. That’s where ZoomInfo and Salesloft come in.

Smarter tools for a smarter pipeline 

Today’s marketplace is only becoming more competitive and less predictable. In order to survive, sales teams can no longer rely on intuition and manual effort. They need tools that turn data into action and help their teams focus on high-priority opportunities.That’s why ZoomInfo and Salesloft are enabling businesses to achieve smarter revenue orchestration, enhanced personalization, and unparalleled efficiency—helping teams win more business, faster.

With ZoomInfo’s new integration into Salesloft Rhythm, automatically identify buying signals from your Target Accounts using ZoomInfo and orchestrate immediate action in Salesloft. Salesloft Plays ingest buying signals like customized buyer intent from ZoomInfo, and then Rhythm automatically prioritizes the best next action a seller should take in real-time, so you never miss a critical opportunity.

Here’s How: 

Within ZoomInfo Copilot’s Workflows, you’ll find a new play called “Send ZoomInfo signals to Salesloft Rhythm” where you can choose your ZoomInfo signal and filter the target audience for specific accounts and buyer characteristics. 

In Salesloft, you’ll create a Play to turn that ZoomInfo signal into the appropriate next action for a sales rep, like calling the contact to follow up or enrolling them in a highly-personalized, multi-channel sales cadence. 

With the ZoomInfo Workflow and Salesloft Play both enabled, your targeted buyer signals, like intent, from ZoomInfo will automatically create immediate seller action in Salesloft that is prioritized with AI to keep reps focused on the buyers most likely to convert. 

Let’s say 100 ZoomInfo signals are sent to Rhythm, Salesloft will automatically assign next best actions to the appropriate sales reps. Rhythm’s scalable power takes over from here, using its best-in-class insights to prioritize opportunities in order of their viability for each rep. 

No need to manually export contacts to prospect, no sifting through endless batches of data noise. With ZoomInfo + Salesloft, reps will have prioritized actions within their daily workflows, and they can scale their engagement efforts like never before. 

Get started with Intent Clusters

The first ZoomInfo signal available in this integration for Salesloft Rhythm is Intent Clusters. When an account spikes in intent on a topic, a signal will be sent to Salesloft, actioned for the associated sales rep with a Play, and automatically shown in the Live Feed. 

ZoomInfo + Salesloft simplify selling 

At the heart of this partnership lies a shared mission: to make selling smarter, easier, and more impactful. This partnership turns data into action, helping sales teams connect with buyers more effectively. With detailed insights into buyer behavior, needs, and intent, you can create personalized engagement strategies that truly resonate—whether through email, phone, or social media.

With smarter orchestration and better data, you can close deals faster and drive consistent revenue growth. 

Ready to get started? Visit the Salesloft Partner Marketplace to learn more and enable the integration today.

Related resources:

ZoomInfo-Salesloft Partnership Gives Sellers AI-Ready Insights for Timely, Personalized Engagement

Win the battle for buyer attention with Salesloft

From Noise to Action: Mastering Signal-Based Selling