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Exploring the Sales Operations and Systems Track at Rainmaker 2018

4 min read
Updated Aug. 3, 2021
Published Feb. 27, 2018

Wow. Less than a week now until Rainmaker and we couldn’t be more excited.

We’ve been highlighting some of the breakout session tracks at Rainmaker and already previewed both the Sales Leadership and Strategy track and the Sales Mastery and Methodology track. Today we’ll look deeper at the Sales Operations and Systems track. Targeted specifically for Sales Operations, Sales Enablement, Rev Ops, and Marketing Ops professionals, the track will focus on the alignment of and support for your sales organizations to run more effectively and efficiently in support of your business goals. We’ll dig deep into a number of areas including data, technology, process, education, and governance among a plethora of other topics.

Here are four not to be missed sessions you’ll want to check out:

1. Let’s Get Real: What the Heck Is GDPR

Erin Bush, Director of Revenue Operations at Salesloft; Dave Thomas, CEO at EvidentID; Mike Meyer, VP of Information Security at Salesloft
Wednesday, 3/7 at 1:00 pm

The new GDPR (General Data Protection Regulation) privacy regulation can have a potentially huge impact if you’re selling in Europe, but is also likely to have ripple effects even if you’re not. This discussion will address some of the common misconceptions regarding GDPR (most significantly that it doesn’t apply to your company), followed by what you need to know and what actions you can take so that you are truly ready. You’ll be an expert by the time that you leave – and who doesn’t want to be an expert on GDPR?!

2. Knowing Your Audience: Building & Activating Buyer Personas for Sales

Lindsey Nelson, Sales Productivity Executive; Dennis Dube, VP Sales Operations at Advance Local; Peter Kazanjy, Cofounder at Atrium HQ
Tuesday, 3/6 at 1:40 pm

Truly understanding your buyer can be one of the most powerful tools a sales rep can possess. Armed with this knowledge, sellers gain credibility, can speak with authority on real buyer challenges and better position your product or service in an easily relatable way. This panel discussion will share these leaders’ insights on how they’ve been able to build buyer personas, obtain buy-in and activate buyer persona knowledge across the sales organization.

3. Eeny Meeny Miney Mo: So Much Sales Tech, How Do You Choose?

Cindy Hancock, Revenue Systems Manager at Salesloft; Daniel Grossberg, Director of Sales Operations at Litmus; Udi Ledergor, VP Marketing at Gong
Tuesday, 3/6 at 11:40 am

Cindy’s very proud of the approach she takes for choosing tech in her Revenue Operations role at Salesloft, and she’s ready to work with this amazing group of panelists to surface their approaches to you. Compare your approach to the best practices put forward on this panel, and you’re guaranteed to walk away with more than one nugget you can apply to your own system!

4. Not Just a Buzzword: ABM Is Really A Revenue Producer

Victor Sowers, Senior Director, Sales Operations & Revenue Strategy at CB Insights
Tuesday, 3/6 at 1:00 pm

Account-based started as a buzzword for Victor and the CB Insights team – but it gained value and got traction quickly. Victor is going to share details on how their account-based approach has brought business development, sales ops, and marketing together for three consecutive years of doubling revenue.

There’s so much more on offer with additional speakers including: Hilary Headlee, VP Global Sales at MINDBODY; Lou Wolf, Head of Sales at ZoomInfo, Joe Gaspard, Director of Sales Operations at Yext; Ryan Splain, Marketing Analyst at LogRhythm; Evan Liang, CEO at Lean Data, Victor Belfor, SVP of Business Development at Conversica; Ellen Kindley, Vice President of Business Operations at QASymphony; Charles Moreton, CRO at Videolicious; Sean Kester, VP of Product Strategy at Salesloft.

Want to learn more from our customers and industry leaders? Join us in Atlanta from March 11-13, 2019 for Rainmaker 2019!

Rainmaker 2019