Back to Posts

7 Buyer Personalities and How to Sell to Them [Infographic]

1 min read
Updated Aug. 25, 2021
Published Aug. 4, 2017

The world is full of unique and interesting individuals. As a sales professional, it’s your job to master communication with each person you come into contact with, be it a straightforward CEO or a talkative and inquisitive VP of Sales. And you know better than most how difficult it can be to adjust to different personalities on the fly.

Luckily, there are common traits among buyers that can make adjusting your communication per individual much easier. Thanks to our partners at Crystal and their DISC profile analysis, we segmented these commonalities into specific personalities. This infographic explores seven personality types sellers deal with regularly, and tips to seal the deal with each.

Let’s take a look:


Want to learn more about engaging these seven different personalities?