As the gospel of sales development spreads, chances are you get inundated with content every single day. From social media, to your inbox, to lunchtime conversations — you could buy a Porsche with everyone’s two cents.
So what takeaways should you pocket in order to amplify your sales development this quarter? Salesloft churns out blog posts daily, so here are some of the gems that we consider to be the most valuable to your business:
1. Use Semi-Automation
While taking the time to set up the initial process may feel time-consuming at first, it will save you oodles of time in the future (and help you close more deals, too).
2. Set SDRs Up For Success
With training, encouragement, and successful onboarding tools, you’ll make your SDR feel like they’ve been invested in, and in turn, they will invest in you.
3. Build Trust With Prospects
Building trust shows the prospect that you are a human being looking to build relationships. A lot of sales may be about the physical contract, but most outbound prospecting is based on mutual trust.
4. Constantly Test New Ideas
Never rest on your laurels and you’ll find that with constant trial and error comes constant growth.
5. Send Personalized Emails — Quickly
Think quantity PLUS quality — who says you can’t have both? When it comes to maintaining a healthy balance between outreach and personalization, we believe in having our cake and eating it, too.
6. Prioritize Sales Development and Culture
We are the creators of our own reality. If I tell myself everyday that I’m the best, chances are, people are going to start agreeing. Salesloft employees are positive, supportive, and self-starting people — and they are because they remind themselves (and others) of that fact Every. Single. Day.
7. Show That You Care the Most
When you prove to your clients on a regular basis that you care more about sales development than any other competitors on the market, they’re more likely going to be loyal to you. Sharing is caring, y’all.
8. Make Them Laugh
It’s 2015… professional sales conversations don’t have to be stogy and pedestrian. Admit to your prospect that you, too, are human and can make a joke!
9. Find an Automation/Personalization Balance
Like we talked about before, quality and quantity can be equally as important. But know your strategy — don’t just sell hard, sell smart. Think of automation as a rest lap — take it when you need it, but don’t just put on cruise control for the hell of it.
10. Ask the Tough Questions
If you sense [a prospect] feels you are pushing hard, you can let them know, ‘I wouldn’t be doing my job if I didn’t ask these important questions. I’m sure you want to work with someone who honors professionalism like I do. Thanks for playing along.’
Transparency is the key to driving commitment with a prospect. In the B2B sales world, we’re selling to salespeople — so why not put it all on the table? Setting demos in person becomes infinitely easier when you’re honest and hold each other accountable.
These ten takeaways from Salesloft’s Q2 could make or break your Q3… so why wait until then to start applying them to your business? START NOW!