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SalesLoft Hires former Box Executive for VP of Sales Role

3 min read
Jan. 30, 2017

Salesloft is proud to announce the appointment of Fred Fried as Vice President of Enterprise Sales. Fried joins the executive management team in the company’s San Francisco office and brings over 20 years of experience and passion for hiring, building, and scaling sales teams to an already fast-growing Salesloft.

A key hire for 2017, Fried’s role focuses on continuing to scale Salesloft’s ability to serve enterprise-level clients, helping Salesloft to transform more companies into modern sales organizations. Salesloft is on a mission to help sales professionals believe – in the process they’re following, in the product they’re selling, and in themselves – by delivering a modern sales experience to their prospects and customers. Fred will be a tremendous asset in expanding the reach of this mission and catalyzing this type of change in more sales organizations.

“This is going to be a breakout quarter for us,” shares Kyle Porter, co-founder and CEO of Salesloft, as he welcomes Fried to the organization. “With an intentional focus on providing value to our customers, we have the features and the capabilities to service some of the world’s largest organizations.”

“It was the culture of customer focus and improvement that drew me to Salesloft” said Fried. “Culture that extends well beyond vanity values and words, but instead cherishes positivity, bias toward action, and customer love. It’s that value-based system and a relentless focus on the customer that has helped Salesloft have such a dramatic impact on the industry. I’m excited to be a part of that movement.”

Fried brings extensive experience in creating and winning business categories. Prior to joining Salesloft, Fried held leadership positions at Box and Thomson Reuters, both SaaS organizations and leaders in customer-driven solutions. As the Director of Enterprise Sales at Box, Fred helped the company grow revenue in his region over 800% in 2 years, and was recognized as the top region in FY15. At Thomson Reuters, he was responsible for all revenue for a $35M business unit as their Head of Sales. Fried has additionally served as an advisor for multiple organizations in which his key missions were to advise on go-to-market strategies, prospecting, sales processes and structure.

The experience Fried brings to the Salesloft family are key-drivers for the overall success of our customers, prospects, and employees in the new year.

Want to meet Fred and countless other Sales Leaders in person? Join us in Atlanta from March 11-13, 2019 for Rainmaker 2019!

Rainmaker 2019