A Sales Manager’s ‘Perfect Assistant’ for Day-to-Day Sales Coaching at LiveRamp

When it comes to understanding and coaching sales teams, you can’t exaggerate the need for data and analytics. That’s a fact that the sales team at LiveRamp knows all too well.

As a leading data collaboration platform, LiveRamp champions the power of data – its ability to provide valuable insights to businesses, transform brand experiences, and drive better business outcomes. That faith in data is something that the sellers at LiveRamp share, especially when it comes to improving their own sales process.

As a Sales Manager at LiveRamp, Sarah Louise Boland is always looking for ways to empower her team of sales development representatives (SDRs) so they can consistently reach their goals. Since joining LiveRamp in November 2023, the Salesloft platform has been integral to Sarah’s job, enabling her to give her sales team the right advice at the right time.

Here, Sarah shares how Salesloft’s platform is the perfect assistant for her day-to-day sales coaching. 

Salesloft simplifies sales analytics

Between calls, emails, meetings, (and much much more), there are a lot of numbers you have to crunch in order to evaluate your sales team’s performance. And the same applies when you want to find out how an individual rep is performing.

But, in Sarah’s case, Salesloft’s analytics and reporting make it much easier to dig into the data, so that she can keep tabs on each individual rep’s performance and see how they measure up against the rest of the team.

By comparing an individual rep’s performance against the team’s average, Sarah can pinpoint areas for improvement that are not only ultra-specific to that individual but also rooted in data. For example, if the team average for number of prospects added per week was 100, but Sarah noticed one rep was only at 80, she can immediately see the performance discrepancy and give that rep concrete tips on how to catch up to the best performers on the team.

Details in the sales dashboard

While it’s true that data tells a story, sometimes what you’re looking for is actually an answer to a question. That’s also the case for Sarah when looking at her team’s progress towards their sales goals.

For Sarah, Salesloft’s custom dashboards and reports enable her to find the answers she needs  within LiveRamp’s sales data. Not only does this allow her to keep track of her team’s key performance indicators more easily, but it also allows her to drill deeper into those numbers.

In fact, in Sarah’s view, it is this customization that makes Salesloft unique from its competitors. As she put it, “Salesloft is different from other revenue engagement tools because of the customization that you can do when looking at dashboards and analytics, sales reps or teams, individually or all together. So, that’s why I enjoy using the tool,” she said.

Organized and analytical

Even though it’s been less than a year since Sarah joined LiveRamp, Sarah has already helped make a positive impact on the performance of her team. And it is Salesloft’s analytics platform that has been a significant help to her through all of that.

With its intuitive sales analytics, as well as its customized dashboards and reports, Salesloft has empowered Sarah, her reps, and the team of data enthusiasts at LiveRamp to dive deeper into their own sales data. And as Sarah has already shown, with Salesloft, LiveRamp will continue to be able to analyze, improve, and iterate on their sales processes, always with data to back them up.