Enterprise Media Company Experiences 5x Improvement in New Business Acquisition using SalesLoft

By leveraging SalesLoft for account based and personalization practices, an operations team at a leading digital and media marketing company has been able to optimize cadences for maximum pipeline growth.

The Challenge

Providing marketing solutions for advertisers poses interesting challenges: advertising agencies are on the “cutting edge in terms of how to grab people’s attention,” VP of Sales Operations and Ad Operations at a leading digital and media marketing company told us. So, when selling into a market of creative individuals the “old” way of selling no longer cuts it. Realizing something needed to change, this team began researching ways to incorporate more personalized account based cadences in order to move the needle on target accounts.