According to TOPO research, 72% of outbound teams currently have account-based programs in place, but only half are fully implemented. Why? Because it takes time and the right framework to successfully implement an ABSD strategy.
We created this extensive eBook to answer all your questions about account-based sales, and provide a framework for making the strategy work for your entire sales organization. This eBook includes chapters covering:
- What is Account-based Sales Development
- The Benefits of Account-based Sales Development
- Creating An Account-based Sales Development Strategy
- And much more
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