Today’s buyers want – and expect – to feel understood and for sales professionals to treat them as a partner, not a transaction. Sales email personalization helps to accomplish this.
We frequently discuss the topic of personalized email. There is no question personalizing communications to buyers is important. However, there are questions surrounding the practical application of personalization by salespeople.
This document was designed to answer those questions and provide data to help sales teams make the most out of their sales email personalization efforts. We partnered with Nova.ai to answer these fundamental questions about sales email personalization:
- Why is sales email personalization important?
- How do sales teams incorporate personalization?
- What is a good framework for scaling personalization?