Sales Operations Leaders contributed a great deal to the design and customization of data entry systems that eventually led to the creation of CRMs like Salesforce. They were in search of a solution that would allow them link to all of their customer data directly to the sales process they designed. But with functionality expanding so rapidly, it’s difficult for Sales Operations Leaders to know where to focus their attention.

That’s why we created this ebook, the second in a complete series focused on helping companies integrate their sales engagement strategies with Salesforce. This ebook focuses on Sales Operations Leaders.

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