The Forrester Wave: Conversation Automation Solutions For B2B, Q1 2024

Drift, a Salesloft company, is positioned as a leader in the latest Forrester report evaluating solutions tailored to automate conversational interactions within the B2B landscape.

About the Report

As B2B buyers demand experiences mirroring their B2C interactions, Drift recognizes the need for curated buyer journeys in the digital realm. Conversation Automation Solutions (CAS) are the lifeline, providing businesses with a cost-effective means to meet these expectations. By harnessing AI-powered chatbots and virtual assistants, CAS automates conversational interactions synchronously and/or asynchronously, tailoring experiences without compromise.

In the Forrester evaluation, covering 33 criteria, Drift, a Salesloft company, secured the highest possible scores in 17 criteria.

This scoring is just one reason why Drift has been named a Leader in The Forrester Wave™: Conversation Automation Solutions for B2B, Q1 2024.

Read the Report

Unlock insights on why we believe Drift’s conversation automation solutions can enhance your customers' digital experiences.