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Creating Better Stories with Ravi Rajani

November 29, 2022

Ravi Rajani is the CEO of Ravi Rajani Consulting, which focuses on strengthening the connection between salespeople and prospects using the power of storytelling.

This week, host Jenna Sacks and Ravi explore the concept of feature telling versus storytelling, how to earn the focus of potential clients, and how to use a high-impact personal story to develop trust and build a connection. Ravi also shares exercises you can do to make yourself a more effective sales storyteller.

“It’s not about having the script own you, it’s about owning the script.”
– Ravi Rajani

Listen below to the entire podcast episode or on Apple Podcasts here.

If you have a passion for the art and the science of sales, are looking to further your career, or just want to hear some great, practical tips, ‘Hey Salespeople’ is the podcast for you. Subscribe so you can follow along as Jenna interviews the brightest minds in modern sales to bring you immediately actionable advice. Listen and subscribe here.