Podcast

Cultivating a Client-First Mentality with Kara Surrena

Reagan Shu
November 19, 2020

Kara Surrena is SVP of Sales at Listrak, a marketing automation platform for retailers. In this episode, learn about Kara’s background in client services and strategy and how that uniquely positioned her to move into the sales space with the client at the forefront.

Aly Merritt, Head of Community at SalesLoft, joins as guest host. In this episode, Kara, Aly, and Jeremey talk about learning from your customers and assimilating their feedback for growth, plus empowering the sales team to tap into skills they already possess.

Everything we do is to grow our clients’ business. We don’t go after shiny objects and technology that’s fancy and shows well in marketing pieces, but actually doesn’t provide any value. Everything we do is to provide value and grow their business. It is our single goal.
– Kara Surrena

Listen below to the entire podcast episode or on Apple Podcasts here.


If you have a passion for the art and the science of sales, are looking to further your career, or just want to hear some great, practical tips, ‘Hey Salespeople’ is the podcast for you. Subscribe so you can follow along as Jeremey interviews the brightest minds in modern sales to bring you immediately actionable advice. Listen and subscribe here.