Andy Whyte is the author of MEDDICC: The Ultimate Guide to Staying One Step Ahead in the Complex Sale, a book Jeremey calls a “must-read” for anyone wanting to understand the methodology.
Ollie Sharpe, Salesloft’s VP of Revenue Operations for EMEA, joins as a first-time co-host to converse with Andy about testing champions, the different flavors of RFPs and why MEDDICC made such an impression on Andy.
I’m really passionate about the idea that most methodologies that have stood the test of time offer value to sales teams. The difference comes in how you apply them.
Listen below to the entire podcast episode or on Apple Podcasts here.
If you have a passion for the art and the science of sales, are looking to further your career, or just want to hear some great, practical tips, ‘Hey Salespeople’ is the podcast for you. Subscribe so you can follow along as Jeremey interviews the brightest minds in modern sales to bring you immediately actionable advice. Listen and subscribe here.