Colin Day is the Managing Director for EMEA and Asia PAC at Oktopost, a company that enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business.
In this episode, Colin talks about sales outside of North America and the differences in hiring and selling processes around the world.
Coming from Europe and covering Europe, the Middle East, Africa, and Asia Pacific – if you look at some of the countries that my team operate in, you don’t cold call. It’s, culturally, not done. Japan springs to mind, South Korea, Germany. And not only do you not cold call in Germany, you also don’t send a cold email in Germany.
Listen below to the entire podcast episode or on Apple Podcasts here.
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