George Brontén just came out with a book for all of us, called, “Stop Killing Deals.” As CEO and Founder of Membrain, a sales enablement CRM, George has learned a thing or two about behaviors that lead to success in sales.
He starts his conversation with Jeremey by correcting some bad assumptions salespeople make — such as “buyers and sellers are logical” — before diving into his views on the future of AI in sales.
We have to realize that selling is really about people and humans.
Listen below to the entire podcast episode or on Apple Podcasts here.
If you have a passion for the art and the science of sales, are looking to further your career, or just want to hear some great, practical tips, ‘Hey Salespeople’ is the podcast for you. Subscribe so you can follow along as Jeremey interviews the brightest minds in modern sales to bring you immediately actionable advice. Listen and subscribe here.