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How To Turn A Cold Call Into A Conversation With Luke Ruffing

November 23, 2021

Luke Ruffing is an Enterprise Account Executive at PandaDoc, a document workflow automation platform.

In this episode, Luke reveals the philosophy behind his effective cold-call opening line and discusses the importance of encouraging questions.

People are scared to ask because they’re scared to get rejected. And, if you’re scared to get rejected, I don’t know if sales is quite right for you.
-Luke Ruffing

Listen below to the entire podcast episode or on Apple Podcasts here.

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