Podcast

Prospecting From the Bottom with Assa Eldar

Reagan Shu
March 11, 2021

Assa Eldar is the Head of Sales at Lusha, a company that helps business professionals establish a fast and true connection with their leads. In this episode, learn about Assa’s favorite tools, what he sees as the biggest challenge for outbound SDRs, and the art of bottom-up prospecting.

Shaundai Person, Junior UI Engineer at SalesLoft, joins as guest host.

Usually after you try Lucia, it works well. And then we tell them, “Okay, do you want to try Lusha a little bit more?” They usually say “Yes, let me talk to the manager. I want to talk to the right person.” So it’s really a bottom-up approach, as opposed to being a sniper and going, “I want to talk to the VP of Product in that company.
-Assa Eldar

Listen below to the entire podcast episode or on Apple Podcasts here.


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