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Radical Transparency Between Sellers and Prospects with Kyle Norton

September 16, 2021

Kyle Norton is the Head of Revenue for Canada at Shopify, a commerce platform that helps independent businesses start, sell, market, and manage.

In this episode, Kyle explains why he loves teaching radical transparency between sellers and their prospects, a philosophy he leaned into after asking himself: “Why are we as sellers so hesitant to lay out all the facts and be more consultative in the process?”

There’s no such thing as a better product or a worse product in my mind. All of that is context dependent.
-Kyle Norton

Listen below to the entire podcast episode or on Apple Podcasts here.

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