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Redesigning Your Sales Plan During a Recession with Steve Benson

September 24, 2020

Steve Benson founded Badger Maps with the goal of helping outside salespeople be more successful. He’s also host of the Outside Sales Talk podcast. In this episode, Steve and Jeremey talk about why sales leaders need to adjust their mindset and strategy in a down economy.

Listen in as they discuss the importance of value-driven sales conversations, navigating pricing negotiations, what to expect from procurement teams, and how to make your messaging resonate with buyers in difficult times.

The prospect needs to understand and walk away from the conversation thinking, ‘We’ll get this much more every month than we would have if we didn’t make the investment with this product’…They need to be able to quantify that value, especially in a world where purse strings are tightened.
-Steve Benson

Listen below to the entire podcast episode or on Apple Podcasts here.

If you have a passion for the art and the science of sales, are looking to further your career, or just want to hear some great, practical tips, ‘Hey Salespeople’ is the podcast for you. Subscribe so you can follow along as Jeremey interviews the brightest minds in modern sales to bring you immediately actionable advice. Listen and subscribe here.