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Targeting Micro-Businesses with Mark Girvan

February 2, 2021

Mark Girvan is the Chief Commercial Officer of FreshBooks, the creator of accounting software for self-employed professionals and their teams.

In this episode, Mark talks to Jeremey and guest host Amanda Georgoff, RVP of Enterprise Sales at Salesloft, about the unique process of selling to micro-businesses and why he thinks micro-businesses will be a dominant force in the future. He also shares how he gauges which reps will “make it” and which won’t.

Between the US and Canada you’ve probably got an addressable market somewhere between 15 and 20 million customers and 2 to 4 million new starts every year as more people become self-employed. That’s definitely a big trend we see.
-Mark Givran

Listen below to the entire podcast episode or on Apple Podcasts here.

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