Tom Murtaugh is Vice President of Go-To-Market Operations at BigID, a data governance, security, and privacy platform and Forbes 2021 Cloud 100 company.
In this episode, hear about Tom’s work on territory modeling, a subject that is near and dear to the hearts of both Jeremey and his guest co-host Jenna Sacks, Salesloft’s Director of Revenue Strategy.
I think the most important thing to think about from a Marketing Ops perspective, or what I dug into first was the funnel. … Really understanding that, and building out the right funnel model, and really monitoring the heck out of that.
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