Kevin Gilman is the National Account Executive over at American Public Media, which produces and distributes many award-winning public radio programming and podcasts.
In this episode, Kevin talks about starting out as a journalism major, the nuances of selling ads for public radio, and how dramatically marketing has changed with the proliferation of digital.
There’s not one approach that’s going to work for every industry, every rep, every day. It just doesn’t happen. You need to do what works for your sales methodology, your company, your product, and for your prospective clients.
Listen below to the entire podcast episode or on Apple Podcasts here.
If you have a passion for the art and the science of sales, are looking to further your career, or just want to hear some great, practical tips, ‘Hey Salespeople’ is the podcast for you. Subscribe so you can follow along as Jeremey interviews the brightest minds in modern sales to bring you immediately actionable advice. Listen and subscribe here.