Kevin Gilman is the National Account Executive over at American Public Media, which produces and distributes many award-winning public radio programming and podcasts.
In this episode, Kevin talks about starting out as a journalism major, the nuances of selling ads for public radio, and how dramatically marketing has changed with the proliferation of digital.
There’s not one approach that’s going to work for every industry, every rep, every day. It just doesn’t happen. You need to do what works for your sales methodology, your company, your product, and for your prospective clients.
-Kevin Gilman
Listen below to the entire podcast episode or on Apple Podcasts here.
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