Is there anything more brutal than the one-word email reply?
This week Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard, tackles the email reply no seller ever wants to receive:
Unsubscribe. 😱
He joins Tom Boston to talk about how sellers can connect with their buyers to avoid the one-word email reply.
“Your buyers can smell an automated email a mile away.” – Tyler Lessard
Listen below to the entire podcast episode or on Apple Podcasts here.
In this episode, get Tyler’s take on:
- What sellers can do to avoid the ‘Unsubscribe’ email response
- How to create micro-moments of engagement with a buyer
- Why sellers should step out of their comfort zones and put their personality into the process