XYZ is often used as a placeholder to represent a buyer’s problems.
But how important is it to understand the XYZ of your buyer?
David Meyer is the Managing Director of SD Services and CRO of Clarify.
He joins Tom Boston on No Nonsense Sales this week to discuss how good sellers can become great sellers by really getting to know their buyer’s problems.
“The best salespeople make the best of sales tools.” – David Meyer
Listen below to the entire podcast episode or on Apple Podcasts here.
In this episode, get David’s take on:
- The evolution of sales over the past twenty years
- The importance of making the most of the sales tools available
- How good sellers can become great sellers by running a process that uncovers the problems of their buyers