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Personalization & Pipeline Acceleration: A Human Approach to Marketing and Sales

December 15, 2020
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How do you accelerate pipeline while adjusting to changing buying behaviors?

Revenue teams are under increasing pressure to accelerate and close pipeline as the end of a quarter approaches. At the same time, the way prospective buyers make purchasing decisions has changed.

So the question is, how do you accelerate your pipeline while adjusting to changing buying behaviors?

The answer: Be personal and human in your marketing and sales interactions with prospective buyers.

In this webinar, experts from Drift and Salesloft share insights around:

  • How the buying experience has evolved based on digital buying behaviors
  • Best practices for creating personalized buying experiences
  • Tactical tips for when and when not to use technology to scale your personalization efforts


  • Mark Kilens, VP of Content & Community at Drift
  • Amanda Georgoff, RVP of Sales at Salesloft


Original Air Date
Dec. 15, 2020

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