Companies compete for buyer attention 24/7. Most prioritize reach volume over buyer experience, which quickly leads to disengaged existing customers and uninterested new businesses. So how can sellers stand out from the noise?
In this second video of a two-part series, Nina Butler, Sr. Director Revenue Marketing at Alyce, discusses how gifting that drives action is the antidote to impersonal buyer experiences. How the right partners can help you effectively break into your top and target accounts. Learn best practices when utilizing gifting to engage your prospects post-meeting, and to accelerate open deals in your pipeline.
Speaker:
Nina Butler
Sr. Director Revenue Marketing at Alyce
Nina Butler is a born-again Bostonian and Martha’s Vineyard native who attributes her passion for making personal connections in her professional life to her neighborly island roots.
She is currently the Sr. Director of Revenue Marketing for Alyce, an B2B marketing solution that delivers personalized business connections through its gifting platform. She drives scalable and sustainable growth by focusing on strategies that create new buyer demand, capture existing demand, and build the brand.
