You can’t engage decision makers at high value accounts simply by sending an automated email or buying an ad. It takes more than that. To connect with the right people at important accounts, reaching out in a relevant, human way is critical. Coordinating this between marketing and sales isn’t always easy. Engagio PlayMaker makes that relationship easier, allowing marketing to run account-based plays that orchestrate interactions across departments, across tech stacks.
We’re delighted to welcome Engagio to our open platform of more than 35 already existing integrations.
Create a smooth, more streamlined hand-off from sales to marketing with the Salesloft step within Engagio PlayMaker. With this integration, marketing can now push the leads sales wants directly from their marketing programs into a Salesloft cadence, assigned to exactly the right salesperson for the next steps.
For example, when a marketing play to get marketing leads to an in-person event leads to the right persona in the right role for a meaningful demo, the Salesloft step will usher that person to the Salesloft follow-up cadence for that persona, prompting just the right salesperson to book and deliver the conversation that brings the account one step closer to where it needs to be – closed!
Requirements
An active license with Engagio and Salesloft is required for this integration.
About Engagio
Engagio is built for marketers, by marketers. Engagio’s proven Account Based Marketing solutions enable marketers and their companies to land and expand high-value accounts. Engagio’s marketing orchestration software helps B2B marketers to create and measure customer engagement, scaling the benefits of automation with the personalized benefits of the human touch. Backed by leading venture investors and headquartered in San Mateo, CA, Engagio was named as one of the Top 10 Best Small Companies to Work For in the Bay Area and is on the JMP Securities 2017 Hot 100 List of Privately Held Software Companies. Engagio was also recently chosen as a 2017 Red Herring Top 100 North America and Global Top 100 winner. To learn more, visit www.engagio.com.
We are grateful to have you here with us on this journey, and we hope you feel the #saleslove with this announcement, our past product announcements, and the ones that are just around the corner. We are always excited to hear your feedback, so if you have any questions please check out the App Directory, or contact [email protected].