Sales development uses specialization to close more deals.

In the process, there are two main roles: One that focuses on finding people who are a good fit for your product and scheduling qualified appointments using phone and email, while the other focuses on closing deals.

To have a successful sales team you need to understand both.  (Side note: hunters vs. farmers is a different beast – if you need help there, take our Sales Personality Quiz.)

Here’s a detailed explanation of the difference:

Sales Development Rep

If you’re looking to improve your sales team’s performance, take a look at the Sales Development Playbook for more detailed tips on to help your team shine:

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