It seems like everywhere you turn, account-based engagement is the topic on everybody’s mind. And it seems that way because it’s true! 86 percent of marketing and sales professionals stated that they have begun utilizing targeted account strategies.

Marketing organizations have been seeing great success from account-based programs for years. Almost 85 percent of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach. And smart companies are realizing that that success can also be seen in other parts of the company, particularly sales. At SalesLoft, we’ve always been focused on helping sales professionals deliver personalization at scale and coordinated specific plays or cadences across a sales organization. So it wouldn’t be a stretch to say we’ve been helping sales teams with account-based engagement for years.

This year we’re making it official.

In addition the the traditional sales and sales operations tracks, this year’s Rainmaker conference will feature an entire track dedicated to account based engagement. Sound like something that’s right up your alley? Well here’s what you can expect as a Rainmaker attendee in the account-based track.

March 2

7:00am 

Wake up in your swanky room in Atlanta’s Loews Hotel.

7:30am — 9:00am

Enjoy coffee and breakfast before you start your day.

9:00am — 10:00am

Take in the conferences opening keynote.

10:30am — 11:15am

Your first breakout session of the day: “Getting Started With Account-Based Engagement.”

11:15am — 12:00pm

Learn about building a solid foundation in “Account-Based Engagement: Developing A Company-Wide Strategic Framework.”

12:00pm — 1:00pm

Take a break for some networking and a nice catered lunch!

1:00pm — 1:45pm

Make sure you get started on the right foot with “Account Selection: The Secret Weapon for Sales and Marketing Alignment.”

1:45pm — 2:30pm

Make sure you’re aiming at the right target with “The Total Addressable Market and Why You Must Do It Before Going Account-Based.”

2:45pm — 3:30pm

Know who you’re going after with “Know Your Target: Building Your Sales Personas.”

3:30pm — 4:15pm

Hear from a real SalesLoft customer on their account-based engagement experience.

4:15pm — 5:00pm

Make the rubber meet the road in “Fundamental Components of an Account-Based Go-To-Market Strategy”

5:00pm — 7:00pm

End the day with a fun and laid back happy hour. You earned it!

And that’s just one of three days we have lined up for you. So don’t miss this opportunity to learn and grow. Claim your spot and register today!


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