What’s Your Sales Personality?

Your ancestors were fearless warriors and the apple didn't fall far from the tree. Sitting behind a desk is cruel and unusual punishment (unless you're calculating your commission). You'd rather be out in the field uncovering opportunities in which to sell. You provide new blood to the organization, in the form of customers and leads. Taking a risk doesn't bother you, in fact, it motivates you. You like to overcome a challenge and take home the win. Just be sure to practice self-awareness. Your tendency to be impulsive can cause you to make mistakes by not paying attention to the details of a deal. Enjoy that fast sales cycle, but don't forget to cross the t's and dot the i's. It'll help your bottom line! Where you thrive: seek out newer or fast-growing organizations that are aggressively pushing new products or services. They need a sales rockstar like you that can build relationships and close sales yesterday.

Hybrids are the unicorns of sales. You're outgoing, empathetic, and people-oriented. However, it's not all touchy-feely stuff. You have a sense of urgency and thrive in a fast-paced working environment with a healthy amount of variety. As a hybrid, you don't like to be boxed in. You can be assertive and persuasive when you need to, but that doesn't mean you're not a team player. Nobody puts Baby in a corner! Embrace your natural Hybrid talents. Don't try to fit into a 100% Hunter or 100% Farmer role. That won't be good for you or your employer in the long run. Don't hesitate to speak up if you start getting pigeonholed. Where you thrive: Look for roles where you can sell accounts but also maintain them. Finding a job shouldn't be difficult, as many sales roles needed your dual focus on traditionally hunting and farming skills. Your ability to get deeper into the account primes you for roles with up-selling and/or cross-selling opportunities.

As a Farmer, you are a specialist at servicing customers. You excel at growing relationships and organically finding opportunities to expand existing accounts. A longer sales cycle doesn't bother you, as you prefer to nurture leads and cultivate loyalty. The fact that you're a good listener makes you a good business partner and team member. Gosh darn it, people like you! Remember that buyers have different personalities just like sellers do. If you run into a more assertive-type buyer, don't be afraid to ask for help from your resident Hunter. They're at home with that personality-type and will be more than happy to pass it back to you post-close. Where you thrive: Look for well-established companies with large existing customer bases. Your ability to maintain those accounts, identify future needs, and keep them buying will be invaluable.