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How to Convince Your Boss to Send You to Rainmaker

4 min read
Updated Mar. 9, 2021
Published Jan. 25, 2019

We’re already a month into 2019! Here at Salesloft, we like to see these early months fly by because it means we’re that much closer to Rainmaker!

This year, it’s in Atlanta, March 11-13. If you’re in sales and sales engagement is important to you, this is THE conference for you. It’s three days of the sales industry’s leading minds and sales practitioner rockstars, all in one space, focused on educating and enabling each other to learn more, do more, and be more.

Oh wait. You already knew all that and you’re already dying to go? Let’s make that happen.

Step one: Get budget. Your manager holds the keys to the corporate jet (or your expense report approvals) and you need to make the ask. Here are four ways to convince them that Rainmaker 2019 isn’t just worth your time and theirs, it’s a necessity to move your business forward.


Above all else, Rainmaker is focused on making each and every attendee better at the end of day three than they were on day one. The sales profession is always changing. New techniques. Innovative strategies. Evolving tools.

The most successful sales reps are always learning, and Rainmaker is the perfect opportunity to cram a whole year’s worth of knowledge into three days. That means over 100 talented speakers, 40 breakout sessions, and some inspiring keynotes to boot. Whether you’re an SDR or AE, in Sales Operations or Sales Management, a Sales Executive or Marketing Executive, there will be so much for you to learn and so many opportunities to level-up your game.  (Psssst… check out these custom tracks!)


Networking is always a key feature of any conference, and Rainmaker is no different. With over 1500+ sales engagement professionals descending into Atlanta for the conference, there is a tremendous opportunity to build new relationships, meet new mentors, or discover new opportunities. You won’t find such a like-minded group of sales professionals anywhere else this year, each one as passionate about sales as you are.

Get Real ROI

Whether it’s in the form of new contacts, expanded knowledge, or solidifying deals, each and every Rainmaker attendee leaves richer than when they arrived. Past Rainmaker attendees have seen real ROI as they returned to the office more prepared and motivated than ever before. Rainmaker is shot of adrenaline and inspiration every sales pro needs to make the year a success.

I know, all of that sounds great. But you’ve spent your whole day sending amazing sales emails and couldn’t possibly put pen to paper (figuratively, of course) to draft an email to your boss.

Don’t worry. We got you. Just copy and paste the email below!

Hi [name]-

I wanted to reach out about the team attending a sales engagement conference in March called Rainmaker. I think it is beneficial for our team to attend, as it could be a huge boost for us for the rest of the year. Here’s why:

    • They have dedicated tracks [Sales Leadership & Strategy, Sales Methodology & Mastery, Sales Operations & Systems] with content tailored toward tackling our goals this year.
    • With over 1500 attendees, it will be a great opportunity for us to build our professional networks and maybe even connect with a new prospect or two.
  • With the contacts we make and the information we’ll learn, we’ll come back to the office inspired and ready to deliver some serious return on your investment in our education.

This a great opportunity for us to expand our knowledge and take our team to the next level.

Here’s some pricing info on attending:

  • Groups of 4+ are 50% off per ticket
  • Salesloft has a discounted room block at the Renaissance Atlanta Waverly Hotel in Atlanta
  • Meals will be provided onsite 

I believe I speak for the entire team when I say… we would be missing something that would positively and significantly impact our bottom line if we miss this conference.

What do you say? Can you help make it happen?

Don’t miss out – this year’s Rainmaker sales engagement conference is going to be bigger and better than ever!

Rainmaker 2019