A human touch paired with great technology is a force to be reckoned with. Kyle Porter has even presented “the Iron Man Suit for Sales Pros.”
Today’s buyer demands a more human outreach system than marketing automation can provide.
This is by no means a stab at the great things marketing automation can do. But as the name implies, it was built for marketers. It’s robotic in nature and lacks the finesse and emotional connection a great sales development product should provide.
Let’s explore how the combination of a strong automated process and human touch can build a quintessential product:
Try SalesLoft sales email today for a tool that’s personalized when you need it and automated when you don’t: