Product News

SalesLoft and Tray.io Integration Automates Sales Engagement At Scale

Today, SalesLoft is excited to announce an integration with Tray.io that will automate sales engagement for sellers, fueling go-to market results. Leveraging the sophistication of the leading sales engagement and general automation platforms, customers can seamlessly integrate their sales engagement activities with their CRM to drive more qualified opportunities and win more deals. 

Here’s how it works.

With SalesLoft’s native automation rules and Tray.io’s enterprise-grade, pre-built CRM connectors to synchronize data, SDRs can keep leads, contacts, and activities updated in real-time between SalesLoft and leading CRM platforms such as MS Dynamics, SugarCRM, Hubspot, Pipedrive, and more.

With SalesLoft and Tray.io, you can: 

  • Respond to prospects faster, without error. Automatically segment and route leads to SalesLoft cadences via round robin, product line, territory, or any other custom logic.
  • Drive higher conversion rates. Automatically transition prospects through your funnel, integrating your marketing platform with SalesLoft to share full profile and campaign details.
  • Make better sales decisions. Generate clear sales metrics by automatically compiling sales data from any source to track calls, conversions, open rates, activities, and any other KPI.
  • Empower your sales team to focus on closing deals. By removing manual data entry work and closing operational gaps in your funnel, you’ll help your team drive more qualified opportunities and win more deals.

With Tray.io, workflows are limitless. Customers in 109 countries use Tray.io to automate complex processes through a powerful, flexible platform, connecting their entire cloudstack through APIs. With the Tray Platform, over 10,000 users process 10,000,000,000 tasks per month! It only takes takes 2 minutes to add a new connector and the platform’s processing speed is 0.1 second.

Today it’s harder than ever to engage prospects and customers. But with Tray.io and SalesLoft, now you can automate your sales engagement at scale. Help all your teams stay in sync with real-time sales engagement and CRM updates that help you fine-tune campaigns and send the right messages at the right times to get results.

For more information about the SalesLoft and Tray.io integration or to request a demo, check out the Tray Platform page of our App Directory. 

For more information on the Tray.io’s general automation platform, visit https://tray.io/.

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