Podcast

Going Beyond Personalization to Make Authentic Connections with Nick Casale

Nick Casale is Director of Sales at Sendoso, a sending platform for account-based everything. In this podcast, Nick and Jeremey talk about whether effective personalization at scale is possible and what it means to go beyond personalization.

Listen in as they discuss better ways to engage prospects, the importance of leading with authenticity and empathy, how to approach direct mailing when prospects are working remotely, and more.

Listen below to the entire podcast episode or on Apple Podcasts here.

“I think the future of how we work and how we meet, right. Not going to get on a plane to go meet a buying committee, not going to shake hands at a conference. So I think businesses are going to have to get very creative with how they deploy their marketing dollars over the next 18 months. And I think that that is going to drive a lot of innovation.” -Nick Casale


If you have a passion for the art and the science of sales, are looking to further your career, or just want to hear some great, practical tips, ‘Hey Salespeople’ is the podcast for you. Subscribe so you can follow along as Jeremey interviews the brightest minds in modern sales to bring you immediately actionable advice. Listen and subscribe here.