Dave Gerhardt, the Vice President of Marketing at Drift, takes on a touchy topic: How do you sell to people when you know they don’t want to be sold?
The two discuss how to become a product expert, how to build your company’s brand as a salesperson, and actionable ways to add authenticity to your sales calls.
Tune in and listen to all of the interesting avenues Dave and Jeremey venture down as they bring you into the land of sales and social psychology.
Listen here, and keep reading for some of the highlights from this episode below.
THERE’S A LOT MORE AFTER THIS! Listen to the full podcast for more.
If you have a passion for the art and the science of sales, are looking to further your career, or just want to hear some great, practical tips, ‘Hey Salespeople’ is the podcast for you. Subscribe so you can follow along as Jeremey interviews the brightest minds in modern sales to bring you immediately actionable advice. Listen and subscribe here.