Back to Podcasts

True Account-Based Strategy and Asking the Right Sales Questions with Clay Bentley

August 13, 2020

Clay Bentley is the VP of Sales at Metadata, a B2B demand generation platform that performs the most critical functions of your ABM programs. In this podcast, Clay and Jeremey talk about everything from adjusting your ICP in account-based marketing to building sales organizations.

Listen in as they discuss why account-based strategy needs to support the full customer lifecycle and how to have better sales conversations about the everyday, tactical concerns that resonate with buyers.

Most ABM platforms, most ABM ideologies, they’re pretty much stopping at MQL/SQL. I think true ABM follows the entire lifecycle of the customer journey from prospect to customer and all the way through to renewal.
-Clay Bentley

Listen below to the entire podcast episode or on Apple Podcasts here.

If you have a passion for the art and the science of sales, are looking to further your career, or just want to hear some great, practical tips, ‘Hey Salespeople’ is the podcast for you. Subscribe so you can follow along as Jeremey interviews the brightest minds in modern sales to bring you immediately actionable advice. Listen and subscribe here.