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ABX: The VIP Experience

November 23, 2021
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We’re no longer talking about Account-Based Marketing or Sales… It’s all about Account-Based Experiences (ABX).

But what does this really mean? How do you deliver ABX successfully? And what is the difference between epic, and epic fail?

Join Natasha Evans (Director of CS, Salesloft) Alex Olley (Co-Founder of Reachdesk) and Meghan Flannery (Director of Go-To-Market, Drift) to learn how to deliver a true VIP customer experience, including insights on:

  • How to align your sales, marketing and customer success teams
  • What to do and what not to do when it comes to ABX
  • Behind-the-scene tips & tricks for each team
  • What data should be driving your strategy.


Ollie Sharpe, VP of Revenue, EMEA, Salesloft

Ollie Sharpe has an extensive leadership background in the technology space. He is known for developing high-performing sales teams with a strong focus on fostering talent. Ollie is currently the VP of Revenue, EMEA at SalesLoft, following a tenure leading successful teams at LinkedIn in the UK. Ollie is passionate about the art and science of sales, delivering exceptional customer experiences, and shaping culture in hyper-growth businesses. His record of success in disruptive technology environments has confirmed Ollie as an expert in B2B sales strategy.

Natasha Evans, Director of Customer Success, EMEA, Salesloft

Natasha is currently leading EMEA Customer Success at Salesloft, the provider of the #1 sales engagement platform, which enables organisations to deliver better sales experiences and generate more revenue.

Prior to this, Natasha spent the last seven years consulting and enabling sales people to use technology to improve conversions and increase revenue, most recently leading Customer Success for LinkedIn’s UK Talent Solutions business.

Alex Olley, Co-Founder and CRO, Reachdesk

Alex is the Co-founder and Chief Revenue Officer of Reachdesk, the leading global sending platform. Alex’s passion for efficient, customer-centric sales and marketing and creating memorable account-based experiences was the driving force behind Reachdesk’s conception.

Before co-founding Reachdesk, Alex was an instrumental part of the sales and marketing teams driving the success of high-growth tech startups like Deezer and Yieldify. Today Alex is committed to steering Reachdesk on its mission to deliver the moments that matter at scale globally.

Meghan Flannery, Director of Go-To-Market, Drift

Meghan Flannery is the Director of Go-To-Market at Drift where she oversees the strategy and implementation of global, multi-channel marketing campaigns and segment marketing. In previous roles, Meghan orchestrated field activities, demand generation programs, sales enablement, and account-based marketing.

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