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Transforming the Sales Cycle: How to Maximise ROI From Your Sales Function (EMEA)

December 3, 2020
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The first half of 2020 forced businesses to reconsider their sales strategy and make short-term adjustments quickly. But what changes need to be made for the long term? How do you plan for an unpredictable 2021?

During this webinar, our experts will discuss how the sales function has changed and what it should look like — from structure and process to systems. They’ll be sharing insights on how to:

  • Optimise & scale your strategy to drive growth in a digital selling environment
  • Drive down cost of customer acquisition
  • Streamline processes to maximise productivity and drive more opportunities
  • Leverage technology throughout the sales cycle.


  • Ollie Sharpe, Vice President of Revenue (EMEA) at Salesloft
  • Anthony McPartlin, Principal Analyst at Forrester
  • Britta Andreassen, Marketing and Sales Operations Specialist at

Original Air Date
Dec. 3, 2020

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