Henry David Thoreau once penned: “goodness is the only investment that never fails.”
I’m thrilled to announce one such investment today.
It’s my pleasure to share Salesloft has finalized our Series D financing. This $70 million investment will benefit revenue generation for decades to come. This is bigger than us. This capital will empower companies to deliver the ultimate prospect and customer experience and generate the most revenue for their business.
Where Will the Money Go?
As the creators of the Sales Engagement category, we’ll use this investment to continue leading the innovation that has come to define the category. This means investments in our ecosystem API, the mobile application, and our AI-powered sales coaching network.
Recognizing world-wide demand for a better sales process, the capital will also be used to expand our incredible team across the globe with our new European headquarters in London. This office joins our locations in Atlanta, New York, San Francisco, and Guadalajara.
We are also greatly expanding our incredible services team, certified partner network, professional services, and global support. This boosts our ability to seamlessly implement the platform and codify customer’s desired go-to-market in their markets.
How are We Different?
This category has progressed to become ‘must-have’ for revenue organizations. In the search for a Sales Engagement partner, we offer differences which are critical to the strategies of our customers.
The differences start with our purpose.
Salesloft exists to activate the authentic seller in all of us. While some focus on simply sending more email, we focus on elevating the sales professional as a whole. Today’s buyers deserve an incredible sales experience… one that is sincere, human, and relevant to their needs. They want sellers to provide insights and solve their problems. It’s essential for sellers to take a buyer-centric approach. This is the heart of what we do.
Great sellers also need to be methodical and efficient. At Salesloft we’re dedicated to helping you codify a scalable and effective sales process so you can consistently hit and exceed your targets.
Operationally, customers choose us for:
- Reliability – Salesloft is proven to provide better results for email deliverability, phone quality, and application speed.
- Adoption – Our ease of use and in-app experience across all types of users is consistently cited in win reports and on G2 Crowd.
- Impact – Salesloft is the only all-in-one solution, including conversational intelligence, which raises both the activity and effectiveness of every rep on your team.
Creating value is our ultimate measure of customer success. It’s why we get up every day. While we’ve collected many positive stories from customers, we wanted to quantify it for the market. We commissioned a study conducted by Forrester Consulting to assess the Total Economic ImpactTM of Salesloft and how companies who use the Salesloft platform can achieve:
- 329% return on investment
- 2x increase in top-of-funnel sales prospecting activity
- 2.5x increase in response rates
- 20% increase in sales-qualified leads to opportunity conversion rates
- 13% improvement in customer renewal rates
Only All-In-One Solution
Salesloft is the first complete Sales Engagement Platform. The platform combines sales cadences with sales intelligence to support AEs, SDRs, CSMs, and managers with a holistic selling experience.
Users have spoken and we are honored to have been named the category leader in Sales Engagement Software from G2 Crowd for the third quarter in a row.
The Future: Sales Coaching NetworkTM
Imagine a world where every seller has a full-time digital assistant at their side. The Sales Coaching Network™ gathers data from our network of distributed sellers and identifies what works and what doesn’t. It acts as a real-time, on-the-job coach, guiding sellers to successful outcomes.
This system learns best practices, proven effective across a variety of situations. It identifies those outlier cases where a creative seller finds a new, better solution, and adds those techniques to its coaching. This allows others to learn from the experience of those more creative sellers.
Rather than dispensing “one-size-fits-all” advice, the network offers coaching that’s uniquely tailored to each seller and the activities they’re doing at any given moment.
The Sales Coaching Network brings out the best in every authentic human-to-human interaction. Sales can never be fully automated, but machines can coach humans in ways that improve our ability to deliver the customer with the best sales experiences while making decisions that allow them to generate the most revenue.
This is the future of sales. You can count on us to deliver it.
A special thank you in closing to all our incredible customers. You inspire us to never give up in serving you relentlessly. If you want a ride on the rocketship, check out our careers page. If you want to exceed your sales goals, click here to view the platform in action.
P.S. Scroll down for a personal video message and the full press release.
Salesloft Raises $70 Million Series D to Fuel Growth
Brings total funding to $145 million, extending the company’s lead as #1 Sales Engagement provider
ATLANTA — April 25, 2019 — Salesloft, the provider of the #1 sales engagement platform, today announced it has secured $70 million in Series D investment, bringing its total funding to $145 million. Insight Partners led the round with participation from HarbourVest Partners, joining prior round investors Emergence Capital and LinkedIn. Insight Partners also led the company’s C round.
In recent years, the company has quickly emerged as the Sales Engagement category leader, growing recurring revenue by more than 1000% over the last three years. Salesloft expanded its team to nearly 400 employees and earned many accolades for its growth and values-driven culture, including:
- #1 Sales Engagement Platform and Category Leader by G2Crowd and named on their Best Products for Sales 2019 list
- The #1 Best Place to Work in Atlanta 2 years in a row
- Best Company Outlook by Comparably
- The 7th Fastest-Growing Technology Company in North America by Deloitte
Further, The Total Economic Impact™ Of Salesloft, a February 2019 commissioned study conducted by Forrester Consulting on behalf of Salesloft, found that organizations using Salesloft to generate more pipeline and improve the customer buying experience could obtain a return on investment (ROI) of up to 329% over three years. The study also revealed that organizations that use the Salesloft platform to create a personalized, scalable, and consistent go-to-market process across a sales organization could expect to receive $7.2 million in value over three years, with a payback period of less than six months.
“This investment allows us to expand globally and drive innovation in the sales engagement category,” says Kyle Porter, Co-Founder and CEO, Salesloft. “Our commitment is to continue to help our customers deliver better buying experiences for their customers, make their sales teams more effective and efficient, and generating the most revenue.”
The company will use the funds to scale Salesloft’s business both domestically, where the company has offices in Atlanta, San Francisco, and New York, as well as internationally. The company recently announced the opening of its first European office in London.
“We partnered with Salesloft because of their customer-centric approach to selling,” said Jim Steele, President and CRO of Yext. “Salesloft has had a huge impact on our revenue growth and dramatically improved the selling experiences we provide our customers. Salesloft is core to how we work; we couldn’t do our jobs without it.”
According to The Forrester Tech Tide™: Sales Technologies, Q4 2018, sales engagement platforms, of which Salesloft is included, “drive efficiency, productivity, and most importantly, results.” The report went on to note that sales engagement platforms “empower sales organizations to reach more customers with automated and recommended engagement activities across channels and to focus on the right deals and interactions based on engagement trends from similar customers.”
The company will apply this additional investment across all business functions but will focus primarily on category innovation, customer success, and building a global community.
“Since inception, Salesloft has continually innovated, pushed the boundaries, and worked towards changing the face of sales,” said Jeff Horing, Co-Founder and Managing Director, Insight Partners. “We are thrilled to continue our partnership with Salesloft and join together in their mission to improve selling experiences across the world.”
This latest investment comes 12 months after the company announced its $50M Series C. In that time, the company has increased revenue by more than 100% and significantly expanded its platform with mobile, machine learning, and advanced reporting, as well as integration with two additional CRM platforms, Microsoft Dynamics and SAP Cloud for Customer.
Salesloft is the #1 sales engagement platform, helping sales organizations deliver a better sales experience for their customers. More than 2,000 customers use the company’s category-leading sales engagement platform to engage in more relevant, authentic, and sincere ways, including Facebook, MuleSoft, Square, WeWork, and Zoom.
Headquartered in Atlanta, Salesloft has additional offices in San Francisco, New York, London, and Guadalajara, Mexico. Salesloft has more than 375 employees and was recognized as the #1 best place to work in Atlanta for the second year in a row. The company was also named the 7th Fastest-Growing Technology Company in North America by Deloitte and recently hailed by The New York Times as a start-up that ‘may be the next unicorn… on a path to a $1B valuation.’
For more information on Salesloft and how to deliver a better sales experience, visit salesloft.com.
About Insight Partners
Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software companies that are driving transformative change in their industries. Founded in 1995, Insight currently has over $20 billion of assets under management and has cumulatively invested in more than 300 companies worldwide. Our mission is to find, fund, and work successfully with visionary executives, providing them with practical, hands-on growth expertise to foster long-term success. Across our people and our portfolio, we encourage a culture around a core belief: growth equals opportunity. For more information on Insight and all its investments, visit insightpartners.com or follow us on Twitter @insightpartners.