Summer 2024 Product Update

Your buyers deserve to have individualized experiences they’ll love.

Create a cohesive buying experience from start to finish with AI-powered, signal-based selling.

"From signal to sale with ai-powered messaging"

Capture and act on ANY buying signal.

Create Custom Plays unique to your business, product, and sales process via API. Trigger an action in response to bespoke signals, including but not limited to:

Website engagement
Product usage
Lead scoring
Buyer journey milestones

Connect your tech stack in a single workflow with Plays from 10+ apps

Draft individualized messages with AI.

Add generative AI email steps to your Cadences to create highly personalized messages tailored to each contact’s role, industry, and company. Plus, get more out of your generative AI capabilities from other tools by creating custom Plays with recommended content.

*Release coming soon*

Convert high intent web visitors with Drift Plays.

Engage web visitors with the right message at the right time using Bionic Chatbots trained on your brand, content, and website. Then act on high intent buying signals directly in your Salesloft workflow with Drift Plays. Drift recommends AI-generated email content based on relevant buyer activity.

Learn about more product updates: